Toyota Design Boss Says "Pump That Up," But the Company's Ads Say, "It’s a Car"

As we reported earlier this week, raffish-haired Akihiro Dezi Nagaya, Toyota’s global design chief, plans to implement a more aggressive design theme for the brand. “We have eliminated emotion. We need to pump that up” he said in an interview at the Frankfurt Auto Show.

Changing Toyota’s “quiet and non-offensive” image won’t be easy. Nagaya will be faced with challenges both from within Toyota, a company known for consensus-driven conservatism, and with the brand's consumer base. Nagaya recognizes that Camry buyers, for example, “don't want something too aggressive.”

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Ad Watch: Unboxing of a 2012 Toyota Yaris

If you're a gadget freak, then you're probably no stranger to "unboxing" videos made to showcase a variety of products and which are posted throughout the internet.

Toyota takes the same idea to a different level by applying the concept to a new commercial for its recently launched 2012 Yaris supermini, starring Gizmodo's Adam Frucci.

Those interested may watch the spot in the video after the jump.

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2012 Nissan Versa Sedan Outsells Competition in Sub-Compact Segment

While it may not be the car most dream to own, the low $10,990 ($11,750 including destination) entry level price tag of the 2012 Nissan Versa sedan seems to have piqued the interest of U.S. buyers looking for a cheap new ride.

According to data released by Nissan today, in August, the first full month of availability of the new Versa sedan, the subcompact model sold of 8,566 units beating all of its theoretical competitors, including the Chevrolet Aveo, Ford Fiesta, Honda Fit, Hyundai Accent, Mazda 2 and the soon to be replaced, Toyota Yaris.

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