Fiat Joins Pink Initiative for Breast Cancer Awareness in the U.S. with Limited Edition 500

The Chrysler Group through the Fiat brand is the latest carmaker to support the efforts of the Breast Cancer Research Foundation (BCRF), which raises awareness of the disease, and provides funding for research into a possible cure.

Fiat's contribution comes in the form of the new 500 "Pink Ribbon" limited-edition model, of which 250 examples will be sold in the United States through the firm's official dealerships beginning from October.

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Video: Jennifer Lopez Shakes it for the New Fiat 500C

While we were busy bringing you all the news from the 64th International Auto Show in Frankfurt, Fiat USA released their latest commercial for the newly launched in the States, 500C open-top city car, starring Jennifer Lopez.

This is the first but not the last ad to show the hot 42-year old pop star as Fiat has enlisted Lopez to promote the new 500 in more commercials that will appear gradually throughout the year. If you try hard, you may notice the 500 taking a backstage role in the promo...

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IAA 2011: Abarth Turns Fiat's 500 City Car into the 695 Competizione

A new version of the 500 city car was Abarth’s most important model at the 64th IAA. As you can probably tell from its name, the Abarth 695 Competizione is a hardcore version of the normal Abarth 500, and it also pays homage to the company’s race-tuned cars of the past. Read more »

Fiat 500 by Gucci Makes Chic Debut at Italian Firm's Manhattan Store

The limited edition Fiat 500 by Gucci made its way to New York city and Gucci's fashion store on Fifth Avenue in Manhattan.

Appropriately, the two Italian brands brought over fashionistas, tastemakers and catwalk models including a couple of ladies that were disturbingly anorexic skinny (like the one pictured on your right), to create some fuss around the Fiat 500 trimmed by Gucci.

"In the ‘50s, the Fiat 500 created a style revolution when it first hit the road. It quickly became the must-have car of its time," said Gucci Creative Director Frida Giannini.

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